The significance of cross-cultural negotiation skills for the success Essay

The hugeness of multifaceted exchange aptitudes for the achievement of global mergers and collusions - Essay Example This is the place the term ’cross-cultural’ procures importance in examining arranging aptitudes fundamental for the accomplishment of worldwide mergers and all the more explicitly for achievement in acquisitions and unions. As a general rule, mergers and acquisitions are kinds of corporate organizations which amalgamate to frame one single lawful element. The word coalition may cover exercises like joint endeavors, innovation sharing understandings, and (apparently at risk for abusing hostile to confide in laws by value fixing) cartels, however not really framing a solitary lawful element. Mergers and acquisitions among business firms have happened inside state limits before they turned into a worldwide wonder. It maybe says a lot for the absence of arranging aptitudes by one gathering or the other, when it is accounted for that 60 - 70 percent of M&As neglected to convey on what had been normal monetarily, as the result of the contact. Not exactly a fifth of worldwide M&As are said to make increased the value of the subsequent association. At any rate, local mergers and acquisitions can anticipate shared conventions, administrative laws, and custom and practice, which probably make it simpler for at least two gatherings to concede to normal business points and work towards accomplishing them.

Argument Paragragh for Lamb to the Slaughter Essays

Contention Paragragh for Lamb to the Slaughter Essays Contention Paragragh for Lamb to the Slaughter Paper Contention Paragragh for Lamb to the Slaughter Paper Mary Maloney, in the short story â€Å"Lamb to the Slaughter† isn't blameworthy by the explanation of madness. This is the point at which the wrongdoing is submitted however the individual who submitted it couldn’t tell in the event that it wasn't right or right. During the homicide, Mary doesn’t realize what she is doing. â€Å"Her first intuition was not to accept any of it, to dismiss everything When she strolled over the room she couldn’t feel anything at allâ€except a slight sickness and a craving to upchuck. Everything was programmed now. In this statement, Mary is flimsy. She doesn’t realize what she is doing. After Patrick reveals to Mary he is leaving her, she goes into stun. She attempts to be a decent spouse however she is delicate. During the homicide and just after, Mary is just incidentally crazy. She is going to make supper when Patrick says, â€Å"‘For god’s purpose. Don’t make dinner for me. I am going out! ’ by then Mary just strolled up behind him immediately and swung the huge solidified leg of sheep high noticeable all around and brought it down on the rear of his head The brutality of the accident, the commotion, the little table upsetting, brought her out of stun. † In this statement, Mary is at her limit. After Patrick says he doesn’t need her to make supper. Mary goes into stun and, came behind him and swung the solidified drove of sheep. She couldn’t tell on the off chance that it wasn't right or right, she simply did it. After the accident of the little table, it brought Mary out of stun. In this way Mary Maloney in the short story â€Å"Lamb to the Slaughter† isn't liable on the grounds that she is transiently crazy at the location of the wrongdoing so isn't blameworthy for reason of craziness.

5 Questions Hiring Managers Think During Interviews (But Might Not Ask)

5 Questions Hiring Managers Think During Interviews (But Might Not Ask) Interviews are an inseparable part of job hunting and even though they may seem frightening at first, they also might represent a phase that is important for both the interviewee and the hiring manager.The interviewing manager treads the path of carefully trying to analyze not only your work ethics and work experience, but also trying to analyze you as a person and your characteristics related to non-working parts of your life.As in every interview, the questions that the manager may have are the main focus, at least in the head of one who is about to be interviewed.The difficulty of the questions may vary, but the interview would usually start with an ice-breaker question which is supposed to relax you before continuing on to a more business-related set of questions.You need to stay relaxed and maintain a professional look when answering those questions as the non-verbal communication and your posture show a lot about you.However, no matter how difficult the questions are, or how su ccessfully or unsuccessfully you answer the questions thrown at you by the interviewer, some interviewees after the “talk” always think of “what could have happened” in terms of the questions and the answers alike. “Could he have asked something else? I wonder what he was thinking while asking those particular questions”.Believe it or not, there are some questions that go through the managers’ heads in an interview but they choose not to ask them.Keep reading and you will surely find out a few of these questions that they sometimes consciously dodge.WATCH OUT FOR THE NON-VERBAL COMMUNICATIONNo matter how silly these questions might sound, from the moment you enter the room, your moves, your posture, the way your hands are positioned on the table, everything that you do is telling the interviewer something about you.You are answering some of the questions already just by sitting there and thinking about the answer. Even those silly questions have a purpose and in a way tell something about you.When answering the questions you should be truthful and honest, but that is something that is difficult to learn.If you are the right person for the job, the interviewer will probably see that through the answers you provide. It doesnt matter if the answers are verbal or non-verbal.We all know the importance of body language in our daily communication.Some questions may even be posed with the very purpose of provoking your facial reaction or such.If you focus too hard on the verbal answers, your movements may give you away so thread carefully.And now for the questions:There is a gap in your resume. What happened during that period?Although a perfectly legitimate question to be asked, some managers out of respect of others’ privacy choose to avoid the question altogether.This question can actually show the manager whether the potential worker was between jobs for a longer period, which further shows whether they are potentially lazy or easy to lose motivati on.Those two arent exactly the traits that scream proficient worker if you get the drift, so its best to watch out for those CV gaps.On the other hand, some personal tragedy might have happened in the life of the candidate so prodding into it might be awkward and maybe trigger an unpleasant response from the interviewee.Defusing that kind of a situation might take longer than intended and it may become downright unpleasant so interviewers steer clear of those kinds of questions.Many managers are interested in other jobs not out of curiosity but because of the clues they might get about you judging from these gaps in resumes.Have that in mind before going to the interview, have a ready answer for every question they might ask and it will be impossible for you to be surprised by them.You cant depend on the assumption that all interviewers will avoid unpleasant questions.Some interviewers have the audacity to go straight for the unpleasant.That way they can get the idea of how good are you when working under pressure.All in all, it is a really underrated question that you must expect and for which you must have a ready answer.Did you quit your last job or did you get fired?The ultimate question that shows a lot about the person questioned.It is rarely in life like in the movies where a worker does not approve of ethics of his job and quits a second before their boss fires them.This question is an important step in knowing that the person applying for the job is someone who can do the job meticulously and well.The interviewer might assume you have done something so severe that warrants a job termination, meaning that the new worker might not take the job seriously and get fired again.If the worker had quit instead, that might mean they did not like the work environment, again meaning that for them to provide the best results, they must be completely satisfied with the terms and conditions of the work.Some might regard this question as an invasion of their privacy, much like the previous one, but again this question says a lot about you, and most of the interviewers glance over it.An extremely underrated question that many interviewers avoid asking, however, it helps the analysis a great deal.Even if the interviewer doesnt ask this question, he/she is bound to think it.As always, its best to prepare an answer for the possible scenario of them poking around.After all, you must understand that, although it sounds a bit totalitarian, every institution/company rests upon a hierarchy and to maintain that hierarchy it’s of crucial importance to rule out any and all potential rebels. At least thats how most of the hiring managers think.Why did you quit/get fired (from) your last job?This one can be seen as an extension of the last question.If the interviewee feels free to talk about the reason for the termination of their last job, the interviewer can assess their work characteristics better by asking this simple follow up question.The interviewer can easily conclude that you are either a team player or a lone wolf if you were fired for not working well with others.You can be seen as an ambitious hard worker if you quit because you have had enough being in a dead-end position. Then again, you can be seen as a lazy worker who wants everything to be served on a silver platter if you have been fired for not finishing your work assignments on time or waiting until the last hour to finish the assignments.Some interviewers, even if they ask the previous question, just plainly feel bad for asking these follow up questions as they can really be too intrusive.The more responsibility a job position carries, the more information an interviewer would ask of you.This question would be of real importance for a job applicant who might be burdened with a great workload and responsibilities so that the interviewer can assess whether they are the real person for the job.It is a great follow up question to the previous one, and as previously e stablished, it really helps the manager paint a mental picture of your advantages or disadvantages or how difficult jumping a hurdle all of a sudden can become for you.Why dont you maintain eye contact? Are you hiding something?This question is possibly the most common question the interviewer thinks about but does not ask. Not asking this one doesn’t only come from the question being unpleasant.The interviewer here has the chance of analyzing the interviewee without being noticed. Its an upper hand thats not wise to lose by directing the interviewees attention to it.Maintaining an eye contact sure is important in the business world: it shows respect, it makes you radiate with self-confidence, and you may show that you have a dominant personality.It is a technique that is most known in the business world, although it has its roots in our basic primal nature.However, for a job interview, the question can come off as too confrontational.Some people have anxiety coupled with the fact that they are in a room getting interviewed for a job they really want, it could just reinforce their anxiety which only increases it.Of course, you do not really need to just stare down the interviewer, it is not a contest, just the important thing to remember is to occasionally maintain eye contact, break the contact sometimes just so you do not look like a crazy person, but to look the interviewer in the eyes when answering questions, and when thinking about your answer that is the point where one should break eye contact.There you go, we just provided you with a piece of advice on how to make interviewer not ask you this question!There are some cases in which the interviewer has problems maintaining eye contact, that could be a possible reason why they skip the question, but the ones who do not, usually notice it right away and definitely wonder about the reason you do not make eye contact. What are your personal weaknesses?The only way of interviewer getting to know the answer to this one is not to ask it! It might be wise to ask it only after theyve assessed your weaknesses on their own.Another interesting question that gets overlooked a lot.In addition to showing your interviewer what you consider to be a weakness, it also can be an eye-opening question to you.Maybe you never thought about it, maybe you thought that you do not have any weaknesses, maybe the interviewer over the course of the interview noticed some mild things about you that can be considered weaknesses.The biggest problem, however, is the question of what is universally considered to be a weakness? Being a team player can be considered a weakness.You may care for others more than you care for your own self and you may adjust your high ambitions to other team members, thus lowering them to match their ambitions. Being a team-player can mean youre too dependent and scared to take initiative.Being a lone wolf, on the other hand, can also be a weakness, meaning you cannot play well with ot hers and put a joint project in jeopardy. It can also mean that youre too arrogant to function in a group and we all know how well that goes for lone wolves.Weakness is a subjective term, that is why if you do get asked this ambiguous question, it is best to answer that you are able to adapt to certain situations, if you are able to, of course, lying about anything   on your job interview is not something we would condone or even suggest you think about let alone do it.Whenever you are asked about your weaknesses, it may be for the better to answer truthfully, no matter how bad those weaknesses can make you look.The interviewer can appreciate your honesty and see it as a good trait.On the other hand, depending on what your weaknesses are, it may be wise to at least keep your mouth shut about them. Not telling is not always the same as lying, right?Are you married/in a relationship?This one is always tricky.In reality, it provides minimum information that an employer can use to extra ct something useful for a potential worker and it can surely make the atmosphere awkward.The only piece of information one can conclude from a negative answer to this question is that the potential workers can fully commit themselves to work.Not having a family can be a good thing to some huge corporations as they are certain that they would be hiring a man who will one hundred percent be committed to his work and betterment of his work surroundings.As with all things, there are always two sides of a medal, so not being in a relationship can also bring up some worries employer might have.The biggest one is dating your colleagues.The worst possible thing to come out of that situation would be the deterioration of good and healthy work atmosphere and a toxic atmosphere means less happiness of the workers which further plummets productiveness.New generations value atmosphere in the workplace almost as much as the salary and benefits the new job offers, according to Holly Reagan from †œSoftware Advice”, so if any of the interviewers worry about dating collapsing the atmosphere, they should not worry, at least with the new generation of workers. Source: softwareadvice.comThe question itself might be intrusive, that is why some interviewers might not ask it at all. If asked, there is no right or wrong answer, basically.The answer depends on the interviewer’s preference which further depends on the job for which you are being interviewed.There is no way of knowing which answer would the hiring manager prefer, so it is best just to answer the question in the truest fashion as you can, as with all the other questions, as it has been advised on every other question in the article.In addition to these important questions, there also some that must be mentioned in order for you to be better prepared.The following questions are just an extra curriculum that might help you be better prepared, so give them a read if you already knew about the first five from the article or just want to go the extra mile.RANDOM BRAIN TEASER QUESTIONSSometimes you might be asked a silly brain teaser question with the sole purpose of evaluating how qui ckly and “out of the box” can you think.If I have to mention one of the silliest I have heard so far asked on job interviews the one that takes the cake is “What would you tell the Ninja Turtles if they came out of the sewers right in front of you?” Though these questions might be rare, try not to look surprised when hearing the question about Ninja Turtles or “how many tennis balls can you fit in a limousine”.It sounds like a joke, but the interviewer does not expect an exact number or other non numerical answers. Your creativity, logic and lateral thinking are expected to shine through here.Some of these brain teaser questions are also designed to take you by surprise, so you can show your interviewer that you can manage yourself in a strange and seemingly impossible situation.These questions are sometimes used as an ice breaker question or “the end of the interview” questions, but always be aware that whatever question you are being asked while being interviewed c ounts for something.The Famous “Where do you see yourself in 5 years” QuestionNow, this is a question that interviewers love, think about and almost always ask. The sole purpose of this question is basically to see how committed one is to work long-time for the firm they are being interviewed at the moment.That question is always brought near the end of the interview as a question for closure, but it is always one that brings philosophical thinking with it.A lot can happen in five years, something good might happen, something bad might happen, you might not be able to work for them anymore for any reason, it just warrants an unpredictable answer due to the unpredictability of time.We are in deep philosophical waters so if anyone of you readers is in a position to become a job interviewer, it would be better to just avoid this question altogether.If you were in my position, why would you hire yourself?I would say that this question is the one that always floats around the head of the manager. In hindsight, this question is not a bad question, but it defeats the purpose of answering the other questions regarding your skills and upsides.If you present yourself as a hard-working, willing to learn, even more, willing to act kind of person, this question should not even be on the repertoire of questions.This question mostly comes to mind if the interviewed person does not make an impression of a business type worker.An example would be if the potential worker comes into the interview dressed too casually or behaves too friendly etc.As a matter of fact, this is an ideal question the person that wants the job should keep in their head, and use that question as a motivation to show themselves in the best light possible.The question itself is more of a state of mind you should have and a way to build up the self-image and self-respect you must have in order to accomplish not just only success at a job interview but also success in other endeavors in life.How much mo ney would like to make on this job?Another question that actually often gets asked is the salary question. If the interviewer has met various people, then they should expect the answer to this question to be “as high as possible”.We all work for money, and most people would prefer to have a good salary while doing a minimum of work.If the potential worker is a junior who is about to embark on his first job journey, they will probably say a high number and be snickered at by the interviewer, but that doesnt have to be the case. Source: themuse.comRegardless of your answer, your salary will have been set by the time you sit in that chair on your new job, if you get selected, of course.On the right-hand side of the page, there is an average salary for different job tiers.Again if you are a job interviewer, present or future, please think about refraining from asking these types of questions.CONCLUSIONAs has previously been said, interviews are an inseparable part of job hunting and even though they may seem frightening at first, they represent a phase that is important for both the interviewee and the hiring manager.The interviewing manager is always aware of his questions no matter how strange they sound, and every question is supposed to analyze you and your working characteristics, traits, perks, in addition to your everyday ones, non-work related attributes.You need to stay relaxed and maintain a professional look when answering those questions as the non-verbal communication and your posture show a lot a bout you.At the end of the interview, you might be thinking that the questions were not fair, that you might have done differently or better if some questions were more precise or left out altogether, just remember that there are always some questions that are more difficult and the interviewer could have asked you but chose not to.Always have in mind that every question you have encountered has a purpose and no matter how strange and illogical it might sound, you should always simply try to answer them in the truest possible fashion you are able to, and you should not have any problems.A final suggestion for all you job seekers that are about to get interviewed is not to think too much about the questions they may ask you, but to think about the eloquence and flow of your answers, and remember that there are a lot of other factors like body language and posture that are in play, besides the typical “questions and answers” game.

The Importance of Accuracy in Journalism - 1922 Words

The introduction of the internet to modern society has brought about a new age of information relation. Since there is no longer a need to wait until the next print day, news from all over the world is available at a person’s fingertips within hours or even minutes of the event. With this advent of such easily accessible information, new problems for the news media have also arisen. Aside from potentially losing good economic standing because newspapers are no longer being purchased in the quantities they used to be, the credibility of the information itself is also put into question. No one would argue that credibility of news sources is unimportant, but there is a discrepancy in what takes precedence; economy and speed or getting†¦show more content†¦This migration to more citizen journalism applies not only for writing, but for photographs as well. A photograph can show more of what is happening in a news story than the written world alone. Being able to see what i s occurring can often be more valuable than simply taking the word of someone who wrote the accompanying article. Often times the first thing a person looks at when they are trying to decide if it is worth it to delve into a piece of writing is the photograph or photographs that usually appear at the top of the webpage if it is being viewed online. The danger in this is that at times, these photographs can mislead the reader into thinking that something else entirely is happening when really it was just a very skewed view from a person taking a photograph on their phone (Newton 180). Trained photojournalists have a specific skill set that allows them to be aware of what angles and settings allow for the most accurate perception of a scene. Without this being incorporated into a media source’s decision to use specific shots, they could be potentially choosing ones that have the potential to grossly misrepresent the event being covered (Newton 179). True, editors should be able to pick out the most accurate portrayal because it is their job to do so, but for the sake of speed, some photographs are bound to make their way into their online publications without always making sure the representation is sound. Economically,Show MoreRelatedThe Role Of Conventional Journalism And Citizen Journalism850 Words   |  4 PagesBefore the further discussion about the role of conventional journalism and citizen journalism, an introduction of the case is of central importance as it is such a complex story that cannot be reduced to several words. Two waves of blasts happened in a warehouse storing toxic chemicals in Ruihai International Logistics at the Binhai Industrial Park in the Chinese port city of Tianjin. 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Review The American Revolution in Indian Country - 720 Words

Malcolm X once said â€Å"We (African-Americans) didnt land on Plymouth Rock, the rock was landed on us.†1 While not comparing it as such, nor discounting in any way the tremendous suffering and struggle for equality African-Americans have endured, this work presents a very strong argument that the native peoples of North America, have suffered as much or arguably more so. Indeed several bands had already been obliterated by disease and war with the White invaders from the sea before most of the English colonies were even well established, a pattern which would only continue to get worse. For the Indians living in what is now the eastern United States in the 1770s, the revolution was merely the continuation of a generational war they had been steadily losing for over a century already. Native peoples all across the vast hinterlands had coped with the destruction of their lives and livelihoods as they always had, by adapting and evolving as their situations changed which contin ued through the revolutionary and beyond. The prologue presents a sweeping, but well described overview of the complex network of interwoven societies that existed in North America on the eve of the American Revolution. America was already well on its way to becoming the great melting pot of societies and cultures by the mid-1700s. It had become a world where boundaries, bloodlines, and loyalties were all largely fluid and often blurred, with many of the key players being of mixed race of Indian,Show MoreRelatedBook Review of Liberty and Power Essay959 Words   |  4 PagesWang, N.Y. Review written by Richard Foust Book Review Harry L. Watson’s book, â€Å"Liberty and Power, The Politics of Jacksonian America†, takes an analytical look at America and her politics during the Age of Jackson. 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Smoking Work Cited Free Essays

English 103 November 7, 2012 Works Cited Bailey, William Everett. The Invisible Drug. Houston: Mosaic Publications, 1996. We will write a custom essay sample on Smoking Work Cited or any similar topic only for you Order Now Print. William Bailey wrote this book on cigarettes with many views from doctors and other professional advisors to show the effects and complications from smoking cigarettes. This book had a lot of information from previous books the was further reviewed and more recent. However, because this book is from 1996 I used it for a place to start and find more information about the subject. Das , B. C. et al. Smoking And Cardiovascular Health: A Review Of The Epidemiology, Pathogenesis, Prevention And Control Of Tobacco. †Ã‚  Indian Journal Of Medical Sciences  63. 11 (2009): 520-533. Academic Search Premier. Web. 31 Oct. 2012. From this journal I learned more about the direct risks from smoking cigarettes and how it increases the chances of getting some sort of cardiovascular disease. Also how smoking has been claimed to cause eleven percent of cardiovascular deaths. Haustein, K. O. Tobacco or Health? : Physiological and Social Damages Caused by Tobacco Smoking. Berlin: Springer, 2003. Print. This book gave me a lot of information about smoking and many statistics as well. It is an older book so it was a base and gave me a lot of information to further research for the rest of the project. It told me of all the organs and systems affected by smoking cigarettes so it was a good place to start. â€Å"Heart Disease Facts. †Ã‚  Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 23 Mar. 2012. Web. 30 Oct. 2012. From this website I learned that nearly 20% of all deaths from heart disease in the U. S. re directly related to cigarette smoking. Coronary heart disease is the reason of death for over 616,000 people died of heart disease. I know this is a credible source because it is a government based site. Lemonick, Michael D. , Dan Cray, and Harlene Ellin. â€Å"The Other Lung Disease. †Ã‚  Time  163. 16 (2004): 62-63. Academic Search Premier. Web. 30 Oct. 2012. This article gave a lot of informat ion about emphysema and lung cancer both. Lung  cancer is deadlier, it killed 150,000 Americans in 2000, while COPD killed  120,000, but COPD is more common in smokers and even non smokers by a long shot. Lung cancer is the number one killer because is it so hard to detect, by the time it is detected it is often too advanced to reverse. Emphysema is not reversible. â€Å"Lung Cancer. †Ã‚  Pub Med Health. U. S. National Library of Medicine, 24 Aug. 2011. Web. 28 Oct. 2012. From this website I gained information on lung cancer and how cigarettes cause more than half of the diagnoses. Cigarettes contain chemicals that are known to cause cancer, including hydrogen cyanide, carbon monoxide, arsenic, and ammonia. When inhaled, instantaneously your chances of getting lung cancer become higher. â€Å"National Cancer Institute.   Harms of Smoking and Health Benefits of Quitting. NCI, 25 Apr. 2012. Web. 1 Nov. 2012. From this website I learned that within the past year, roughly 226,160 cases of lung cancer have been diagnosed. Also in the past year lung cancer has caused 160,340 deaths. In doing the math, that’s over 50% of those who were diagnosed with lung cancer passed away. â€Å"NATIONAL EMPHYSEMA TREATMENT TRIAL. †Ã‚  NATIONAL EMPHYSEMA TREATMENT TRIAL. NETT, 20 May 2003. Web. 4 Nov. 2012. This website gave me most of my information on emphysema. I learned more about what it is and how smoking causes it. Emphysema is a condition in which the small bags in the lungs become filled with too much air, causing breathing difficulties and can lead to death. I know this is a reliable source because it is a government based site. RAMZI ZEMNI, et al. â€Å"Role Of CYP1A1 (T6235C) Polymorphism And Cigarette Smoking In The Development Of Coronary Heart Disease In Tunisian Population. †Ã‚  Journal Of Genetics  90. 2 (2011): 303-307. Academic Search Premier. Web. 31 Oct. 2012. From this academic journal I learned that while other things may cause coronary heart disease the main reason is from smoking cigarettes. I also got to view graphs and how certain people, depending on their lifestyle and how much they smoke, develop it fast or have more severe cases. Taraseviciene-Stewart, Laimute, and Norbert F. Voelkel. â€Å"Molecular Pathogenesis Of Emphysema. †Ã‚  Journal Of Clinical Investigation  118. 2 (2008): 394-402. Academic Search Premier. Web. 28 Oct. 2012. As a cigarette is inhaled the toxins in a cigarette leave behind deposits of chemicals from the tobacco. These chemicals remain in the lung cavity and start the damaging lungs almost immediately, breaking the smaller bags and creating a fewer amount of larger bags in the lungs. While only fifteen to twenty percent of smokers develop emphysema smoking causes your chances of getting it to go up more than 85%. Tuder, Rubin M. , and Jeong H. Yun. â€Å"It Takes Two To Tango: Cigarette Smoke Partners With Viruses To Promote Emphysema. â€Å"Journal Of Clinical Investigation  118. 8 (2008): 2689-2693. Academic Search Premier. Web. 28 Oct. 2012. Emphysema is one form of chronic obstructive pulmonary disease (COPD) the fourth leading death in the world and still rising. Emphysema causes at least 100,000 deaths per year. â€Å"What Is Coronary Heart Disease?   NHLBI. N. p. , 23 Aug. 2012. Web. 30 Oct. 2012. Facts from this heart disease website show me that one in every four deaths is caused from a cardiovascular disease. Also that nearly half of cardiovascular diseases are caused by smoking cigarettes. I also read that Carbon monoxide and nicotine in the cigarettes cause the blood to clump together, making the blood more â€Å"sticky†, which makes blo od more prone to clotting. The clumping platelets in your blood can block your coronary arteries that cause heart attacks, a trigger of Coronary heart disease. How to cite Smoking Work Cited, Essay examples

International Conference on Trust Management †MyAssignmenthelp.com

Question: Discuss about the International Conference on Trust Management. Answer: Introduction Due to the massive breaches in the data which has been experienced in the major corporations in every industry, IT security has been the talk of the technology world. Moreover, it has become the major level topic. As the high publized data breaches show the security or perhaps the lack of it may have an enormous economic as well as the reputation impact (Erl, Puttini Mahmood, 2013). The IT security technology today is not up to the challenge of meeting of the needs of the organizations (Miller Skinner, 2015). The gap between what the client want and what IT security can deliver could be massive since the longest time which the security industry has been majorly focused on the creation of the point solutions for the practitioners of security rather than the holistic answers to the organization security challenges. The technology landscape is the set of the hardware, software as well as the facility elements which are arranged in the specific configuration, and serves as the fabrics in order to support the business operation of an organization (Miller Skinner, 2015). The technology landscape is not a one to one solution for any of the IP goal, it is just a category of the assessments with various outcomes which depends on the context of the business and the strategy (Porter Heppelmann, 2015). The intellectual property as well as the patents which are associated with it are the rich sources of the intelligence of the business which can be complex and understand in understanding (Page, 2017). As a result of the pace in increase in the innovation, the traditional technology landscaping as well as the patent maps do not work as before since they have become outdated since they are completed. IT security model access control When looking at these concepts they both entails focus on the regulation and how to enforce on these policies (Yang Jia, 2014). The access control has been how to control the ability to the access the securable objects to be able to perform different system administration duties (Cavusoglu, Son Benbasat, 2015). On the security model is the scheme for enforcing on the security policies. The IT security model are basically for authenticating on the security policies since they are intended for provision of the exact set of the rules which a system can follow to implement on those concepts, procedure and the processes in the security policy. The access control is the security technique which could be used in the regulation of who and what can be viewed or the use of the resources in the computing environment. The access control are of two kind the physical and the logical. The physical limit on the access to buildings, as well as the physical IT assets (Molyakov, Zaborovsky Lukashin, 2015). The logical access limits on the connection of networks, the file as well as the data. It is important for the users to present credentials before they are even grated the access. When it comes to the physical systems, these credentials should come in various forms, and they cannot be transferred (Molyakov, Zaborovsky Lukashin, 2015). When one looks at the information security model it is a scheme for specifying as well as enforcing on the security policies. The security model has been founded on the formal model of the access of the rights, computation and the model distributed computing. The technology landscape has been a category of the assessment which provide different outcomes depending on the context of the business and the strategy used. When it comes to IT security organization needs to continue to build on their IT to enable it protect them against any disruptions and they need to plan how to overcome them and minimize on the impacts. The critical information technology security infrastructure should be resilient to enough attach and recover from the major disaster. The security model outlines on how the data is accessed, the level of the data required and the actions taken when these requirements have been met. On the access control system they have been found to authorize, identify, authenticate as well as access approval. These concepts are vital when providing the information technology security to enable there is no attack in the system and no breach of data has occurred. IT security threat and risk assessment In the computer security the IT security threat is the possible danger which might exploit the vulnerability in breaching of the security and thus cause harm. The threat could be intentional through hacking or perhaps accidental (Dorsemaine, Gaulier, Wary, Kheir, Urien, 2017). When it comes to the risk assessment it is systematic methodology which is used in identifying of the security risks as well as determining on the most cost effective as well as practical security controls for the purpose of mitigation. The security threats are relentless inventive. The threats constantly evolve from the attackers who constantly find ways to annoy, steal or perhaps harm (Theoharidou, Tsalis Gritzalis, 2013). It is important for the individuals to harm themselves with the resources and information to be able to safeguard themselves against the complex and the growing security of computer threats and be able to stay safe online (Fenz, Heurix, Neubauer Pechstein, 2014). It is important for an individual or an organization to carry a risk assessment which is vital in order to understand the various threats to the IT system. Moreover, determining on the level of the risk the system are exposed to, and recommending on the best level of protection would be important. Conclusion The risk assessment is important to manage of the security threat because it would offer analysis as well as interpretation of the risks which are present in the organizational as well as the technical environment. Its objective is for the provision of the relevant data which is necessary for making of the decision on how to manage on the threats that have been identified. References Erl, T., Puttini, R., Mahmood, Z. (2013). Cloud computing: concepts, technology architecture. Pearson Education. Miller, G. S., Skinner, D. J. (2015). The evolving disclosure landscape: How changes in technology, the media, and capital markets are affecting disclosure. Journal of Accounting Research, 53(2), 221-239. Page, E. H. (2017). Modeling and Simulation (MS) Technology Landscape. In Guide to Simulation-Based Disciplines (pp. 25-35). Springer, Cham. Cavusoglu, H., Cavusoglu, H., Son, J. Y., Benbasat, I. (2015). Institutional pressures in security management: Direct and indirect influences on organizational investment in information security control resources. Information management, 52(4), 385-400. Molyakov, A. S., Zaborovsky, V. S., Lukashin, A. A. (2015). Model of hidden IT security threats in the cloud computing environment. Automatic Control and Computer Sciences, 49(8), 741-744. Yang, K., Jia, X. (2014). Expressive, efficient, and revocable data access control for multi- authority cloud storage. IEEE transactions on parallel and distributed systems, 25(7), 1735-1744. Porter, M. E., Heppelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 96-114. Dorsemaine, B., Gaulier, J. P., Wary, J. P., Kheir, N., Urien, P. (2017, June). A New Threat Assessment Method for Integrating an IoT Infrastructure in an Information System. In Distributed Computing Systems Workshops (ICDCSW), 2017 IEEE 37th International Conference on (pp. 105-112). IEEE. Fenz, S., Heurix, J., Neubauer, T., Pechstein, F. (2014). Current challenges in information security risk management. Information Management Computer Security, 22(5), 410- 430. Theoharidou, M., Tsalis, N., Gritzalis, D. (2013, June). In cloud we trust: Risk-Assessment-as- a-Service. In IFIP International Conference on Trust Management (pp. 100-110). Springer, Berlin, Heidelberg.

Crime The Media

This essay focuses on the depiction of law and agents of law in the American films Young Mr. Lincoln and The Man Who Shot Liberty Valance. These are films with legal concepts in representation of the law. These films depict drama within courtrooms during the delivery of justice. Law films may provide some fundamental insights on how the criminal justice system works.Advertising We will write a custom essay sample on Crime The Media specifically for you for only $16.05 $11/page Learn More The major concern is whether these depictions do portray facts or provide useful insights to viewers. However, we have to recognise that films tend to portray surprising and dramatic events instead of providing factual accounts of cases. Films are parts of popular cultures, which influence law and justice systems. Friedman notes that popular culture is â€Å"a part of law and some of the most obvious aspects of laws are exceedingly prominent in popular cultures† (Friedman, 1989). Concerns of whether such depictions are â€Å"influential, acceptable, or accurate† (Rafter, 2006) lead to many questions. Creations of courtroom films have resulted from the public’s fascination and the desire to understand the criminal justice system. Some of the notable trials include OJ Simpson in the US, and Louise Woodward trial in the UK (Rapping, 2003). We have to note that films and other popular news channels do not convey the real courtroom drama. Given the role of popular media in shaping the public perception, the public will understand â€Å"lawyers and law processes through diverse channels† (Rafter, 2006). We have to ask whether law films are extensions of the criminal justice system or whether they compromise the integrity and the delivery of justice. Law films may portray various social issues and the courtroom as a centre for the drama. In this sense, law films and television series show that the public can also debate legal issues and determine legal consequences. We realise how the issue of depiction of agents of law and the criminal justice system is complex when we review contemporary films. Machura observes that law films usually have both justice and injustice figures. Injustice figure creates the discrepancy in the justice system.Advertising Looking for essay on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, the justice figure comes as a hero in order to resolve the situation (Machura, 2007). The main of aims of law films are to portray the idea of justice to viewers. The general belief is that the law provides justice in a dispute. In the film, Young Mr. Lincoln, we look at the idea of right and wrong in the delivery of justice. We can also observe that the process of delivering justice is a major challenge. For instance, lawyers must go beyond the written law and find solutions in moral arguments. In the film, Henry Fonda (Lincoln) demonstrates that lawyers can deviate from the written law in order to achieve justice to suspects. They may bring a moral argument as Lincoln does, â€Å"I may not know so much about the law, but I know what’s right and what’s wrong†. Young Mr. Lincoln is a manipulative film. Lincoln achieves a high status in a short time than expected. It shows a rookie lawyer, who delivers justice to accused brothers. This transformation represents unrealistic aspects of law films. Such a transformation enhances the delivery of justice. At the same time, such changes influence the process of an actual delivery of justice. If we analyse Young Mr. Lincoln within its context, then we see a young lawyer, who experiences transformation in order to deliver justice. Law films may also depict cooperation or hostility among agents of law. In some cases, lawyers may work together. Still, the presiding judge and lawyers may also cooperate in a case. This is what Young Mr. Lin coln portrays when the judge supports the lawyer during the trial (Machura, 2007). Such acts of cooperation may also extend to interrogation procedures in order to establish the legal truth to a case. Young Mr. Lincoln raises concerns related to how a legal system works to deliver justice. In other words, it focuses on who should the justice system favours. Law films tend to create extraordinary lawyers. For instance, in Young Mr. Lincoln, the lawyer claims that he does not know much about law. However, he tends to show that we should rely on natural law or use common sense during trials. In this context, lawyers should use the law to protect law-abiding citizens and not to protect powerful individuals. Therefore, the justice system should work in any given circumstance, irrespective of the experience of the lawyer.Advertising We will write a custom essay sample on Crime The Media specifically for you for only $16.05 $11/page Learn More The law film, T he Man Who Shot Liberty Valance depicts challenges related to establishing an effective political order using the rule of law in a lawless state. Some critics have argued that the film shows that, â€Å"American history and the democratic process itself are something of a sham, a confidence trick played on the public by slick politicians and compliant reporters† (McBride, 2001). This explains why the newspaper editor sees it as important to write about the legend instead of writing the truth about the man who killed the Liberty Valance. It shows that issues of law and order are not among priorities in the primitive areas of the US. However, the Old West had to pave a way for civilization. The young and naive lawyer introduced the concept of law in a town run by criminals. Such criminals have used existing law to protect themselves. For instance, based on the law of East Coast, Liberty Valance has immunity. The only way to punish Liberty Valance involves a duel with guns. The film shows how lawyers can shape political situations of nations through democratic processes. As a political drama unfolds, we also observe some aspects about the freedom of the press. Powerful figures had to control the content of the press. In some case, media have defended criminal justice systems. However, in The Man Who Shot Liberty Valance, a part of lawlessness includes restricting the freedom of the press, which has gone against the position of cattlemen. It is the lawyer, who must defend the freedom of the press against the town gang. In fact, Liberty Valance has tried to silence both the media and Dutton Peabody. Confrontation between Liberty Valance and Stoddard shows different views of the concept of law. Stoddard is a lawyer from a well-established society. On the other hand, Liberty Valance tears several law books of Stoddard. According to Liberty Valance, laws from the East do not stand a chance in the Old West. Therefore, Stoddard must notice the law of the Old West (Livingstone, 2007). People of the Old West elect Stoddard because he is a good lawyer and can throw a good punch. These are the two outstanding characteristics, which make the lawyer get the delegate position. Shinbone needs both physical force and knowledge of law in order to create effective rule of law.Advertising Looking for essay on criminology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lenz’s work focuses on the relationship between the criminal justice system and public opinion using law films (Lenz, 2003). This reflects positions the public about crime during a given period. Some law films depict the criminal justice system as a growing matter of concern. Others show that crime is not acceptable especially in lawless states and violence may be the necessary tool to end such crimes. For instance, the only person who can eliminate Liberty Valance must use violence in order to restore law and order in Shinbone. It shows the continued struggle to establish effective political power in a town run by gangs, who also use their laws to justify their actions. These films reflect a continuous struggle between crime and order. Law films depict uncertainty as no audience can predict the outcomes. However, agents of law depicted in such films usually emerge as heroes against criminals. Both the Young Mr. Lincoln and The Man Who Shot Liberty Valance highlight social re sponsibilities of lawyers as they emerge as heroes in their societies. This is what Asimow and Mader point in their work (Asimow and Mader, 2004). The authors achieve such depiction by combining social and film history within the context of legal systems and issues. Some studies show that whatever law films portray is not always true (Surette, 1998). Surette notes in every subject category like â€Å"crimes, criminals, crime fighters, the investigation of crimes, arrests, the processing and disposition of cases, the entertainment media present a world of crime and justice that is not found in reality† (Surette, 1998). These scholars argue that such processes of criminal justice systems do not exist in reality. As a result, they believe that the films portray exaggerated events of the criminal justice system and now question whether media portrayal of crimes may increase the rate of crime (Rafter, 2006). Such law films may appear fragmented. This reflects how films distort cri me in society and provide distorted approach to the criminal justice system. In this sense, films construct their own reality and transmit to the audience. This only results into confusion. Law films play significant roles in shaping public opinion in comprehending crime. They enable us to learn what is right or wrong. However, law films have raised contentious issues regarding the use of social power in society. Some scholars consider such films as means of providing opportunities for crimes, rebellion, and use of the justice system to restore order (Rafter, 2006). Rafter sees crime films as the best reflection of social, political, and economic problems in society. Consequently, such films influence the audience’s thoughts about issues in society. Through analysis of film history, crime, the justice system, and other factors that can explain crimes, we can understand influences of media on viewers. In fact, various forms of media tend to report crimes for sensational purpos es. However, Carrabine expresses the reality behind such reports. In addition, we have to understand how such law films with bad endings influence the audience’s attitudes about crimes (Carrabine, 2008). Such observations have renewed the debate about the relationships between films and crime. The concern relates to harmful effects or influences of media on viewers. Carrabine notes that crime offers great fascination to the media because of numerous programmes focusing on both real and imagined crimes. The issue remains whether the media invoke feelings and tendencies of viewers to express their obsession with crimes. Given such effects on the audience, it is necessary that films should portray real events of crimes. This can eliminate unrealistic expectations of the audience in real-life situations. We have to realise that watching law films like Young Mr. Lincoln and The Man Who Shot Liberty Valance can provide entertainment and provoke thoughts among viewers. We have to re cognise that these law films portray agents of law who are rookies. However, these lawyers perform exceptionally well. The films give these lawyers extraordinary power to turn impossible situations using both written and conventional laws. Most people do not have contact with criminal justice systems. As a result, they rely on the media to learn about criminal justice systems. However, for diverse reasons, media presentations of criminal justice systems remain erroneous and do not focus on facts. Events in both law films are not realistic. As a result, they may lead viewers to form unrealistic expectations based on what they watch. Both Young Mr. Lincoln and The Man Who Shot Liberty Valance portray lawyers as people with extraordinary qualities. The films demonstrate the effectiveness of lawyers in a form of a drama to the audience. The only challenge is that we cannot gauge influences of filmmakers and their acting agents of the law. Under such confusion, filmmakers usually give ge neral information about the purpose of the film as Machura observes (Machura, 2007). Some of the notable ways of misrepresentation include â€Å"the voting rule, the behaviour of lawyers in court and the decorum of the benches among others† (Machura, 2007). Filmmakers know that some of the elements in the films originate from laws of various nations and do not conform to laws of the country at the time of production. Reference List Asimow, M, and Mader, S 2004, Law and Popular Culture, Lang, New York. Carrabine, E 2008, Crime, Culture and the Media, Polity, Cambridge. Friedman, L 1989, ‘Law, lawyers and popular culture’, Yale Law Journal, vol. 98, pp. 1579. Lenz, T 2003, Changing Images of Law in Film and Television Crime Stories, Lang, New York. Livingstone, D 2007, ‘Spiritedness, Reason, and the Rule of Law: John Ford’s The Man Who Shot Liberty Valance’, American Political Science Association, pp. 1-27. Machura, S 2007, ‘An Analysis Sc heme for Law Films’, Baltimore Law Review, vol. 36, pp. 329-345. McBride, J 2001, Searching For John Ford, Martin’s Griffin, New York. Rafter, N 2006, Shots in the Mirror: Crime Films and Society, Oxford University Press, Cambridge. Rapping, E 2003, Law and Justice as Seen on TV, NYU Press, New York. Surette, R 1998, Media, Crime, and Criminal Justice: Images, Realities, and Policies, Wadsworth Publishing, Belmont, CA. This essay on Crime The Media was written and submitted by user Harlow Hebert to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

How To Use Social Media Analytics To Create The Best Content

How To Use Social Media Analytics To Create The Best Content Data is the currency of social media marketing. It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results. Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences. Understanding social media analytics is essential for making data useful. Modern analytics tools provide power that marketers could have only dreamed of just a decade ago. However, tools are only as effective as our ability to use them. In addition, data is only valuable as the insights we can extract from it. Download Your Free Social Media Analytics Kit In order to  apply the advice in this post, download the kit below. It includes: A Social Media Marketing Performance Report  Excel template  to help you track your performance metrics. A Social Media Content Creation + Measurement spreadsheet to help you write social posts, organize post images, and store post-level performance data. A Social Media Content Performance Presentation PowerPoint template to help you nail your next reporting presentation. A Social Media Content Strategy template to help you apply your data insights to create better content. The challenge thus facing social media marketers is threefold. Successful practitioners must understand each of the following: How to know which  data needs to be measured. How to find and analyze that data. How to use data  insights  to create better content. In this post, you’ll learn exactly how to slice and dice data like a social analytics ninja. How To Use Social Media Analytics To Create The Best ContentIntroducing  Social Analytics: The Easiest Way To Understand Your Social Media Engagement Bring your social media data together, all in one place, with . With our new Social Analytics capabilities, you can: Measure the success of every social message so you can re-share your most engaging content (and improve future messages). Use real data to prove the ROI of the work you do. Identify trends and understand what your audience wants. Know what's working (and what's not). Save time and see how all your networks are performing within a single dashboard. See Social Analytics  in action:Social Analytics in helps you easily PROVE  your ROI!So, What Does Social Media Analytics Mean, Anyway? This term can mean different things to different people. Are we talking about overall performance on social media? Or, perhaps we could be referencing social media content analysis?  Could we even mean social media audience analysis? This topic gets complex fast, and any of the above answers could be correct. To make things simple, this post will focus on how to understand three  things: How your social media profiles are growing. How your social media content is performing. How to turn data  into action to create better content. Build Your Social Media Analytics Toolbox Every good craftsperson has a quality set of tools. Here are the options we recommend for doing social media analytics work: Google Analytics:  It’s free and powerful. In-App Analytics:  Most major social media networks provide fairly robust internal analytics. Cyfe:  This freemium web app is essential for building custom data dashboards. Simply Measured: These folks offer some excellent free tools to help perform a variety of social media tasks. There are certainly more tools available. However, these are the options we’ll use for the purposes of this post. How To Set Social Media  Goals You need a purpose for gathering and analyzing your data. This means you need to set goals. After all, how are you supposed to hit your target when you’re unsure what you’re aiming for? Let’s outline five basic social media marketing goals you could potentially establish: Traffic: Social media is a vital traffic driver to blogs and websites for many publishers. Follower Growth: The more people following your accounts, the more people you can reach, more easily. Engagement: This is the â€Å"social† part of social media. Likes, shares, mentions, and comments are equal opportunities to build connections with your audience and prospects. This can include industry influencers, current or potential customers, or the audience for your content. Reach / Impressions: Social media content exists to be seen. Getting in front of more viewers means more awareness for your brand and content. These may seem like soft metrics, but there is value in gaining exposure  (as long as you’re not being discussed in a negative light). Conversions: Marketing is ultimately about driving sales. Converting organic social media traffic can be tough. Paid advertising, while inherently more conversion-centric, presents challenges of its own too. However, it is possible to  drive conversions from your organic content. It’s also important to tie social media goals to overall business objectives. Follow this visual guide to map your metrics to your bottom line: Recommended Reading: What Really Is Your Social Media ROI? Align social media goals with business objectives.How To Use Google Analytics For Social Media Analysis Google Analytics provides so much data, it’s easy to get overwhelmed. Before we dive into each specific network, let’s look at how to use this tool to find two key metrics (which apply to all networks): Referral Traffic Blog / Website Conversions Here’s how to find each of these pieces in Google Analytics. 1. Visit your Google Analytics account. Then, click through Overview All Traffic Channels Social. 2. Here, you’ll find data from your referral traffic from every social network. 3.   Next, let’s help you figure out how to find conversions from your social media referral traffic. This requires setting up a Goal in Google Analytics. Once this step is completed, you’ll see Conversions here: If you haven’t set up Conversion goals  for your site or blog, this official video from the Google Analytics team will show you how to do this: How To Understand Social Media Analytics On Every Platform Every social media network has unique purposes and strengths. Before we dig into understanding analytics on each one, let’s ensure you’re using the right platforms to achieve the right goals first. Did you know Google Analytics can help measure social media performance?Facebook Analytics: Which Metrics  Should You Monitor? Facebook’s declining organic reach has made the network tougher than ever for marketers. Here’s how to find the data you need to ensure  your posts are  laser-focused on the right audience: Post-Level Metrics Likes: People may not take time to comment. However, a Like is a quick indication that your post resonated. Pay attention to other emotions expressed too (such as humor, anger, or sadness). Comments: Positive comments mean your post hit the mark (unless your post was intended to elicit a negative reaction). Pay close attention to negative comments as well, however. They might teach you about things you can improve. Shares: You’ve probably heard your boss talk about â€Å"going viral.† Share counts are, in a sense, a measure of virality. More shares generally reflects greater interest in your content. Referral Traffic: Moving users from Facebook to your website helps get your content read. This helps establish your brand as an authoritative voice while increasing the odds your blog and website content will convert readers into customers. Reach: It's getting tougher to reach folks on Facebook. However, it's still an important metric for knowing how many people see your posts. Page-Level Metrics Page Views: More people looking at your page equals exposure for your brand. Engagement Rate: Facebook calculates engagement rate  by weighing the number of people who like, comment on, or share your posts against the total number of people who see your content. The higher this number, the more interesting users find your content. This is helpful for determining what your audience does and doesn’t like. It also provides a barometer for how your efforts are performing overall. Video Metrics: If you’re posting videos natively on Facebook, it’s important to know how long they’re being viewed. Page Fan Growth: More fans means more people see your posts. That equals more people seeing your content, which in turn helps build your authority and even drive conversions. However, do keep in mind that quality beats quantity here. Conversions: If you’re creating Facebook posts that direct to blog posts or web pages with conversion steps, use Google Analytics to monitor those conversions. This will tell you whether the messaging in your posts matches the messaging on your destination pages. It can also validate the persuasiveness of your copy. How To Find This Data Here’s how to use each tool in your box to gather this data. The Facebook Insights tab on your company’s brand page is an easy place to start. It provides an incredible amount of data completely for free. 1.   Find your Facebook Insights tab. 2. Next, you’ll see your Overview page. Here, you can get a quick glance at: Actions On Page Page Views Page Likes Reach Post Engagements Videos You’ll also see an option to Export Data to an Excel or .csv file. This makes viewing detailed Page Data, Post Data, and Video Data a bit easier. 3. Beneath the Overview tab, you’ll find access to more detailed data: Here, you can find everything you need to know when it comes to your page engagement data. How many of these Facebook marketing metrics are you monitoring?Twitter Analytics: Which Metrics Should You Monitor? Twitter analytics are only slightly simpler than on Facebook. Here are the  metrics you should monitor for Twitter: Post-Level Metrics Retweets: Again, odds are someone in your organization has asked you about â€Å"going viral.† The more retweets, the more your content spreads. Replies: A lot of people see a lot of tweets each day. That makes earning  responses difficult. However, if you’re able to generate discussion and replies, you know you’re striking a chord with your audience. Referral Traffic: This is a big one. With Facebook organic reach in decline, Twitter may have more relevance than ever for driving traffic back to blogs and websites. Tweets Linking To You: Feel your ears burning? That’s just all the folks talking about your content and sharing your links on Twitter. Tweet Likes: Validation feels good. More importantly, Likes mean your content is appreciated. The more Likes, the better. Tweet Impressions: Tweets don’t always have to earn engagement to have value. Getting your brand and content seen can yield benefits by itself. Think of it like placing billboards on the information superhighway (we’re going to bet no one under the age of 25 got this joke). Page-Level Metrics Profile Visits: This indicates interest in your brand and what you’re about. Follower Growth: The more followers, the better (as long as you’re attracting the right kinds of people). Ideally, that means people who find your content valuable (and might one day want to buy your products or services). How To Find This Data Twitter offers fairly robust analytics within its web app. 1. Log into your account and visit Twitter Analytics. 2. The first page you’ll see if your Analytics Home page. Here, you can find (as you’d expect) a high-level overview of your performance for the last 28 days. This includes: Tweet Impressions: This is how many people saw your tweets in their feeds. Profile Visits: Self-explanatory. This is the number of times users visited your profile. Mentions: Tracks the number of times your profile was tagged in a tweet. Follower Growth: This is worth keeping an eye on, particularly if growing your following is a priority (as it should be). Tweets Linking To You: This is the number of tweets including links to your website or blog. These are valuable for sending traffic to your blog. You can also quickly see your top performing tweets. All in all, this is a fair amount of data (for free). Pro Tip: Your Top Tweets and Top Mentions are great  places to see which content resonates most with your audience. 3. Next, click the Tweets tab. At the top, you’ll find your daily tweet impressions for the past 28 days. Below that, you’ll find impression and engagement rate data for all your individual tweets. These can be sorted to include All Tweets, Top Tweets, and Tweets And Replies together. The right-hand panel also provides: Overall engagement rate Link clicks Retweets Likes Replies 4. Now, bounce over the Audience tab. The level of data Twitter provides here is almost astounding. You can quickly find out what your audience is most interested in, their household income, what kinds of products they buy, and more. Pinterest Analytics: Which Metrics Should You Monitor? Pinterest is interesting (or shall we say, â€Å"pinteresting† †¦ sorry, we’ll leave jokes to professionals from here on). These are the metrics that you should be monitoring: Post-Level Metrics Saves: These show interest in your content, suggesting it’s something they don’t want to forget. Clicks: Clicks equal traffic. More traffic equals greater chance for conversions. Likes: Likes indicate interest in your content. Make note of what gets clicked and what doesn’t. Page-Level Metrics Average Daily Impressions: Getting in front of more eyes raises brand and product awareness. Average Daily Viewers: Same as above here. Average Monthly Engaged: Impressions are great. Engagement is even better. It means your content was compelling enough to click. Impressions: Similar to other networks, impressions are useful to gauge content exposure. Even if a user doesn’t click, you’ve still created a mental connection. How To Find This Data Simply log into your company’s Pinterest account. Next, check out your Overview page. Here, you can find daily and monthly viewer and impression data: Clicking the More button drills deeper into each top-level section. Your Pinterest Profile: This view displays more data from your top performing pins and boards. It’s worth noting that adjusting the dates allows you to view progression going as far back as you’d like. People You Reach: This view under the Demographics tab provides a simple breakdown of your audience based on location, language and gender. Clicking the Interests tab yields interesting information about what your audience likes. This can be immensely helpful for guiding which content you should pin: Activity: The Activity tab is useful for getting specific data on which pins from your website are driving the most engagement. This is extremely useful for gauging blog content performance on Pinterest. Are you overlooking key insights in your Pinterest Analytics?LinkedIn Analytics: Which Metrics Should You Monitor? This video provides a good oversight of how Insights work for company pages on LinkedIn. Post-Level Metrics Impressions: Each impression is an opportunity to get your message to a viewer. Clicks: Even better than impressions, more clicks means more traffic (and maybe even more conversions). Interactions: Even if it doesn’t result in driving attention to your blog or website, interactions still imply interest in your post. Page-Level Metrics Engagement Rate: This is a clear indicator of how valuable your content is to your audience. Reach: Ideally, you’ll want your content to drive shares so it gets seen by more than just your followers. This measures how many people see your content in their feed. Engagement (Total): While it’s useful to check engagement at a per-post level, this gives you a high-level overview of your overall performance. Visitor Demographics: LinkedIn is a professional network. Therefore, it’s safe to assume most followers will be folks working in your industry. However, this is useful to look at periodically to see what experience levels your followers have. If you’re looking to attract entry-level recruits, but only senior-level managers follow your page, you might consider switching up your content strategy. This is just one example of how this data can be helpful. Page Views: This tells you the number of times someone visits your page. The more interest and exposure you earn for your brand, the better. Unique Visitors: This tells you exactly how many individuals are viewing your page. Again, the more, the better. Recommended Reading: The Ultimate Guide On How To Use Pinterest For Marketing Where To Find This Data There are two ways to gather this data: Manually monitoring each individual post. Under the Analytics tab. Let’s check out the Analytics tab. Start by visiting your company’s profile and clicking here: Scroll down and you’ll find your Reach and Engagement data: The Reach tab is particularly useful for understanding exactly how many people see your posts. Take some time to click  each tab under Engagement as well.  This can give you a detailed view of how your content is performing across the following metrics: Clicks Likes Comments Shares Followers Acquired Engagement Which metrics are most important for marketers to monitor on LinkedIn?Google+ Analytics: Which Metrics Should You Monitor? Google+  makes it possible to analyze performance both within Google Analytics and your Google My Business dashboard (both for Local Pages and Brand Pages). Between these two resources, you can get a decent look at how well you're performing (even if the process of analyzing Google+ performance is slightly more complex, and just a touch less in-depth, than other networks). Fortunately, the folks at Online-Behavior.com have built an excellent guide on the technical intricacies of analyzing Google+ performance using Google Analytics. Plus, our friends at Steady Demand have written what might be the most authoritative post on analyzing Google+ marketing that we've seen.  We'll defer to them for this section. Instagram Analytics: Which Metrics Should You Monitor? Instagram doesn’t provide much data to analyze (yet). However, it’s worth monitoring some basic metrics to ensure you’re getting the most brand awareness for your time spent on this visually-driven network. Here are some of the metrics you should be monitoring: Likes: Given the limited number of data points made available on this network, Likes provide a clear and immediate indicator that your content is compelling. Comments: More comments equal greater interest in your content (provided they’re positive). Engagement Rate: This will let you know if your content is interesting to your audience. Clicks: Links can be placed in bio boxes. This represents one way in which Instagram can drive engagement that goes beyond branding and awareness. Total Followers: More followers means more opportunity to be seen. Where To Find This Data: As of this writing, Instagram is promising to roll out several new analytics features. Head over to the Instagram for Business Blog  to learn more. For now, the team at Simply Measured offers a free Instagram Analytics Reporting tool. You’ll need to provide an email address, but it’s a quick and easy way to get some useful data. These reports can be exported as Excel files or PDFs. How do measure marketing success on Instagram?Blogging Analytics: Which Metrics Should You  Be Monitoring? Lastly, let’s discuss blogging analytics. This may seem like an odd fit in a post about social media analytics. It's also a much deeper topic than we can cover completely here. However, if you run an active blog, it’s important to monitor how your blog content is performing  on social media. These are some of the things you'll want to be monitoring: Traffic: You want readers, right? The more, the better. Visitor Demographics: This tells you if the people visiting your blog actually fit the audience you’re trying to target. Page Views Per Session: If people visit multiple pages per visit to your blog, then you know you’ve hooked their interest. Bounce Rate: If people don’t find your content compelling, they’ll leave. A high bounce rate could mean your content doesn’t match reader expectations, or is otherwise poor quality. Conversion Rate: If your blog posts use lead generation forms to gather email sign ups, this metric tells you how well your calls-to-action are performing. It also tells you  whether the value proposition for signing up seems worthwhile to readers. Social Shares: This is the key to â€Å"going viral† (something you’ve probably heard your boss harping about). Where To Find This Data: If you’re using WordPress (or another blogging platform), it’s likely your blog CMS includes an analytics section somewhere. Google Analytics is also essential here. If you’re looking for a Google Analytics alternative, Piwik  is another similar option to look at. How do you measure the success of your blog posts on  social media?Pulling It All Together: Consider Using Cyfe Cyfe  is a data aggregating web app that brings together data from tons of other sources and services. It accomplishes this by enabling users to create custom data dashboards using widgets. This is extremely useful for doing social media analytics work, allowing you to create dashboards for most major social networks and view your data in one place. A free account allows for five widgets, which may provide enough basic functionality to be useful. Stepping up to a paid account at $19 a month unlocks unlimited dashboards and user accounts. Follow Cyfe’s guide to building a custom social media dashboard  to get started. Another Alternative: View Sharing Stats In If you’re a customer, you have one more option for finding social sharing data. Every blog post within the calendar interface features integrated social sharing stats: You’ll notice Twitter sharing stats are missing due to restrictions with that platform’s API. However, this is otherwise one more useful option to quickly get a bit more insight into your social media performance. How To Turn Social Media Analytical Data Into Actionable Insights You now know where to find data from your social media channels. That means it’s time to figure out how to make use of that data. We’ll do that by building a social media analytics report. NOTE: To complete this process, download the social media analytics template bundle included in this post. For our purposes, we’ll focus on our five main social media goals. These are: Traffic Follower Growth Engagement Reach / Impressions Conversions These aren’t the only goals you could conceivably aim toward. However, they’re the ones we feel the majority of content marketers and social media managers may value most. We also know you’re likely hard-pressed for time. That’s why we’ve built the included Social Media Marketing Performance report  template to be simple to use for quick analysis.  It looks something like this: This template is designed to allow you to track your data all year. Bringing all your metrics into one place makes it easier to view progress over time. The Excel sheet includes some fields pre-filled, but is intended to be easily editable to suit your own selected metrics and purposes. I'm using these free templates to rock my social media analytics:Select Specific Metrics For Each Channel For each channel, select metrics that best support your business goals. Then, set a baseline for performance for each metric on each channel. Your baselines are expected standards for performance. If you fall below your baselines consistently, you know you’re underperforming. Likewise, if you consistently beat your expectations, you’re on the right track (and may need to readjust). Set baselines for every metric following these two steps: 1. Find your average performance for a given metric for the past 90 days. If you're not a mathematician, use the calculation here. 2. Set goals within a reasonable range upward from there. Done. Find The Why Behind Your Data With Social Media Content Analysis The next step is understand the why behind your social media content performance. This requires some subjective analysis of your posts. 1. Look for spikes and valleys in your data. 2. Identify which content was published on or around the days and months where activity rises and falls. 3. Perform a quick content analysis. Look at the content you posted on days where performance spiked (or dipped). Then, find your top three performing posts overall (on a single network) and analyze the following points: Post Copy: [   ] How long is this post? [   ] Does this post pose an open-ended question? [   ] Does this post pose a close-ended question? [   ] What day and time was this post published? [   ] What kind of emotion does this post aim to elicit? Post Image: [   ] Is this a design image or a photograph? [   ] Is this a single image or an image gallery? [   ] Is this image consistent with the company brand and style standards? [   ] Is this image an optimal size for its given social network? [   ] Does this image feature text? Post Link: [   ] Is the content linked to high-quality? [   ] Are the copy and image relevant to this link? [   ] Do links use URL shorteners for data tracking? [   ] Are link descriptions (if applicable) accurate? [   ] Does the on-page content on the linked page clearly connect to this post? Recommended Reading: How To Increase Visibility With Social Media Optimization Use these insights to guide future content creation. If something works well, do it more often. If something negatively impacts performance, stop doing it. It's as simple as that. Over time, you'll get better at understanding which factors influence which behaviors in your specific situation. If you’d like to keep your social media content and analytics in one place for easy analysis, use the Social Media Content Analysis template included in this post download. It looks like this: This template makes it simple to create and store your content assets (copy, images, URLs, etc.) in one document. Then, store your post performance data in the Measurement section. It’s designed to be edited easily, so feel free to add or delete rows, columns, or sections to suit your needs. Are you analyzing your social media content the best way?Use Your Data To Create Better Content Data is most useful when it helps you create better content your audience loves. However, how do you actually execute better content marketing? Start by applying the data you’ve gathered to refine the topics and tactics that perform best. These posts on our blog will help you sharpen your skills too: The 6 Types Of Social Media Content That Will Give You The Greatest Value How to Get Insanely Loyal Followers On Social Media How To Develop A Winning Social Media Content Strategy How To Build A Social Media Editorial Calendar The Easy Way This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Don't Forget About Social Media Analytics In Each individual social network offers useful analytics functionality. However, will soon let you bring more of that data together, all in one place. With our new Social Analytics capabilities, you'll be able to see what is (and isn't) working, prove ROI, and understand the impact of your efforts across all your networks. Recommended Reading: An Insider's Look At What's New (And What's Next) For Do You Feel Like A Social Media Analytics Maestro? There you have it! You now have a basic social media analytics framework to help you find the data you need fast. In addition, you’re able to store, analyze, and present useful insights from that data to impress your boss and create better social media content. Hopefully, this will help you do more efficient and effective analysis and reporting. We wish you the best of luck in your efforts.

CIPR Internal Communications Coursework Example | Topics and Well Written Essays - 500 words

CIPR Internal Communications - Coursework Example ce, â€Å"forums, blogs, and social networks,† to make it easier for their employees as well as stakeholders, to not only collaborate but also to connect with one another (Stratmann, 2012, p.1). Social media has proven to be a very vital tool in enhancing the effectiveness of an organisation’s internal communication. With social media inn internal communication come a lot of benefits. For example, social media enable organisations to have â€Å"real-time, authentic† communication with their staff. They also encourage open communication amongst members of an organisation since any member who wishes to contribute to a discussion is always free and able to do so. As such, it enables a smooth flow of communication throughout an organisation. In addition, if one is a member of a multinational organisation, then they can easily communicate to people world-wide, and on a â€Å"more involved level† rather than just through email or through phone. This has been made even better due to the availability of pictures and profile as well as forum features on social sites like Facebook and MySpace (Stratmann, 2012, p.1). VetsNow is an example of an organisation that has successfully used social media in its internal communication. It is an organisation that provides â€Å"out-of-hours veterinary care† all over the UK. Their main aim of adopting social media in internal communication was to strongly engage their internal â€Å"stakeholders.† At VetsNow, employees work both alone and at odd hours. As such, social media would provide its workers the rare opportunity of interacting with one another in person even if at different stations of work. They also saw it as a way of encouraging the sharing of information among employees and stakeholders, and through this exchange of information, they would not only regulate but also improve â€Å"clinical standards and practices† throughout the industry better. This would in turn make them global experts in â€Å"Emergency and Critical Care†

Business Law Phase 2 DB Essay Example | Topics and Well Written Essays - 500 words

Business Law Phase 2 DB - Essay Example (b) Buyer has sole control of the defense and all related settlement negotiations; and (c) Buyer provides Seller with the assistance, information and authority necessary to perform Buyer’s obligations under this section. Buyer shall have no liability of any claim of infringement based on use of Equipment altered by the Buyer. 1. Identification of Parties involved: The beginning of the contract should always be with names of the parties signing the contract. In case of involvement of companies or organizations, the name of the company should be followed by the representatives. Contact information will be an additional advantage, if included. 3. Limitations of the Contract: The details of the expiry date, if any, should be mentioned i.e. how and when will the particular contract end? In case of renewals, quote the date and time for contract renewal. 4. Monetary Obligations: Clearly mention all the monetary obligations, costs involved etc of the contract. Also mention the details of taxes involved, their calculations and the person responsible for covering

The Internet Can Be Used For Terrorism

The Internet Can Be Used For Terrorism The internet covers a vast number of ways in which it can be used for terrorism, the most common way in which terrorist use the internet, is in fact the use we fear least, namely the use to recruit, communicate and spread propaganda. Cyber war, which includes, terrorist attacks such as hacking into nuclear power plants, flight control or even businesss is in reality yet to be seen or even developed by terrorists, however it is still the side of internet terrorism that we fear most. The terrorists using the internet cannot be easily defined as one group of people. John Deutch argues that there are three types of terrorists, the first is state sponsored terrorists, second is groups trying to overthrow their government to gain independence and finally Islamic terrorists who operate and have interests in not one sole country but instead with in a region, which in their case is predominantly, but not solely, the middle east.  [1]  The different aims and the degree of how radical each group is, will affect the extent to which different terrorists are willing to use the internet to achieve their goal. The internets simple accessibility, minimal restrictions and speed to reach vast potential audiences is the basis for why it has become so popular for governments, businesses and the public, including terrorists, to increasingly use it for everyday tasks. The freedom and equality that the internet allows, and which democratic countries support, is a double-edged sword as it allows terrorists to just as easily coordinate and conform to attack these democratic values. The internet provides a means for terrorists to attack on a more level playing field in a cyber war, instead of the traditional means of warfare in which the states military superiority can usually defeat the terrorists. However, accessing and attacking information on the internet can be harder in less democratic countries such as china where the internet is heavily censored. Gabriel Weimann says that most terrorist sites emphasize two issues, the restrictions placed on freedom of expression and the plight of comrades who are now political prisoners  [2]  . With regard to the first point that terrorists sites emphasize the restrictions placed on their freedom, this very notion that they are publicising this worldwide on their sites to mass audiences is a contradiction of having their free speech restricted. Furthermore, despite the United States military attacks on Al Qaeda since the war on terror, Al Qaeda has still gained large publicity in the west. Whether this is video tapes of Osama Bin Laden, or messages warning of further attacks, it has allowed them the freedom to spread their message and fear to their enemies. Weimann goes on to say though that terrorist sites swiftly emerge, modify their formats, and then swiftly disappear again. In some cases, e.g. Al Qaedas, locations and contents change almost daily  [3]  . If terrorists freedom were unrestricted, they would not have to do this, thus the internet is clearly a place that offers terrorists vast opportunities, but not without extr eme risk and precaution. The internets opportunities that have been exploited the most are the use of propaganda and recruiting, targeting mainly potential supporters and the public of the enemy, Potentials are bombarded with anti-American propaganda  [4]  . Prior to the internet, the only outlet the terrorists had was television, radio and newspapers, all of which are selective, and more cautious to a certain extent, of what they choose to publicise. Indirectly however, the internet has actually helped terrorists reach audiences through these traditional media outlets. Press releases are often placed on the websites in an effort to get the organisations point of view into the traditional media.  [5]  Foreign journalists are actually aimed at through the internet; in this manner, the internet not only provides a way for terrorists to reach the public, but also in fact allows them to reach out through traditional media outlets, which previously was very rare. It allows mainstream journalists to access and choose whether to publicise their material, which prior to the internet would have been very hard to get their message to these journalists. The extent of this should not be overstated though, it may have made it easier for terrorist groups to catch the attention of journalists, but that by no means, and is still very rare, that they will publicise their message, at least not in the light that the terrorists would like it to be portrayed anyway. The internet also provides an outlet for psychological warfare, fundraising, co-ordinating attacks and for hiding encrypted manuals and instructions  [6]  . There is much evidence to support this; the IRA as well as other terrorist groups has received many donations online. Psychological warfare has been committed by posting beheadings and murder online, such as the murder of American journalist Daniel pearl. Donald Rumsfeld said that an Al Qaeda terrorist manual said it was possible to gather at least 80% of all information required about the enemy to co-ordinate an attack. As for terrorist manuals and instructions, the terrorists handbook, anarchists cookbook and the Encyclopaedia of jihad, which include details of how to run an underground organisation and execute attacks, can be easily found online. Despite the internet providing an outlet for these uses, most of the operating systems and programs used by these terrorists are likely to be American made; meaning it is highly l ikely that precautionary counter measures are already in place by America to prevent an attack against them. Fundraising can be easily quashed through the collaboration of the governments and card companies, as seen recently with visa and MasterCards ban on donations to Wikileaks. Although not a terrorist organisation, a group nonetheless causing problems to the U.S that they quickly restricted. Psychological warfare using murder and brutality videos are rarely on the internet for long and usually seen by very few because they are not easily available, or plainly because many people do not want to watch them. The internets use for distributing manuals and co-ordinating attacks has proved harder to restrict though and the growth of cloud computing is only hindering this, cloud computing also at the same time provides another possible area for terrorists to attack, particularly businesss using cloud networks. The mass media has overstated the threat of cyber terrorism and made inadequate awareness to the daily uses like recruitment and spreading of propaganda, but this is not to say that the cyber terrorism is not a threat. John Arquilla says that cyberwar Like war in Clausewitzs view, may be a chameleon. It will be adaptable to varying contexts.  [7]  As cyberwar is a new concept, in relation to the centuries of warfare, it is hard to say yet whether this is the case. The extent of its use is fast appearing though, the ability to recruit and train as previously mentioned as well as the ability to hack enemy systems and potentially cripple them shows that a battle could be started, carried out and won with just the effective use of superior hackers. Vice admiral Bevrowski said, We are in the midst of a revolution in military affairs (RMA) unlike any seen since the Napoleonic Age  [8]  . I believe that the development of the internet and networks is actually much larger than the Na poleonic age RMA, but at the same time much more restrained. In a way, it is a much larger revolution because for the first time it creates a more level battlefield for terrorists who can rarely compete militarily against states. Cyberwar in theory can cause an even more destructive victory without killing one person, by solely destroying vital enemy networks and systems, or merely just bluffing that you are capable and willing to do so. Christopher Joyner believes that it only needs an adversary to attack the US banks and the whole economy would crumble.  [9]  On the other hand it could actually prevent what John Arquilla says has been the main aim of warfare since the sixteenth century, attrition or absolute defeat of the enemy  [10]  . If you manage to access the enemys networks, but not attack and instead threaten the enemy to surrender, then this could potentially end the battle without casualties. The flaw in the threat of cyberwar is that although the enemy has effect ively been defeated, they have not been weakened at all and could come back and attack very quickly. Americans and other nations threatened by terrorists will likely have superior defences in place to prevent this sort of catastrophic attack though, limiting and restraining the use of internet warfare by terrorists. At the same time, despite states superior networks and technology, it is very hard for states to know how to directly attack rogue terrorist groups without unintentionally attacking civilians; again, the possibilities for internet warfare are limited. The exception to this would be state sponsored terrorists, states have clear targets such as the military, transportation systems or their stock exchange, all of which can be dealt powerful blows to get them to hand over terrorists and stop supporting them. Traditional views of war can be applied to cyber war, as Von Clausewitz argues; the defending party always has an advantage over the attacking forces. This is true for cyber war and is why attempts to successfully combat cyber terrorism are made more difficult. The defending state has to produce advanced, expensive technological methods to protect all of its information, from its stock exchanges and health care systems to its military and nuclear systems. The attacker on the other hand only has to find a way to access one of these areas to cause catastrophic damage, thus they can spend more time and money focussing on one area of attack while the defending nation has to spread its resources across many; this gives the attacking terrorists the advantage. To combat this, the easiest way is to know what area the terrorists plan to attack so you can focus resources. The problem that arises from this solution though is that it is very easy to start abusing civil liberties by illegally mon itoring citizens activities and restricting certain information; whether this prevents the attack or not, the terrorists will have already won a victory of discrediting the western values of freedom and liberty. The illegal wiretaps that George Bush approved without a warrant under the PATRIOT Act prove this; the threat of terrorism is enough to make governments crack and hand the terrorists a small victory. The rise of internet terrorism has changed the hierarchical system in terror cells to a network of international, independent terrorist cells. In order to combat this, states must co-operate and share information. There is plenty of evidence to suggest that sharing information occurs, it is likely that a lot of useful information is not shared though. The issue is not just the sharing information; if terrorist cells co-ordinate globally then likewise must governments. John Deutch mentions how Europeans protested over the U.S bombing of Libya after a bomb killed two Americans.  [11]  Disagreements make an international response, slower, inefficient and divided. The terrorist cells, for the most part to not have this problem, they join specific terrorist groups because of its reputation and intentions and are usually united under one political or religious aim. The opportunities presented to terrorists by the internet are increasing as the world become more reliant on the internet. At present though, the opportunities are largely non-aggressive and this is mainly because actions such as recruiting over chat rooms and spreading propaganda are hard to combat and even if the enemy finds them, there is usually nothing illegal about these websites and new ones can be easily re-opened under a different name. For terrorists trying to use the internet for aggressive means such as hacking, the opportunities are a lot more limited because most states threatened by terrorism, have invested large amounts of money into cyber defences to combat this.